The iteration of the technology is constantly shaping the new information communication system，and the media convergence has become the mainstream of the development of the times. This year，the technology of video broadcast has become popular，and the domestic traditional media and social media have joined the live wave，more abundant forms of news products continue to emerge. In the face of the complex communication forms，the Chinese government has introduced policies and regulations for the media to provide a more clear development environment. With the continuing favorable policies，the domestic media have actively explored the mechanism of capital introduction，management chain and the diversified development model. At the same time，there have existed some obstacles in imperfect system，industry regulation，talent introduction and other aspects of the development process of media convergence. To keep the smooth development of the media convergence，media agencies should innovate ideas and form a unique position and product advantages，as well as continue to improve the chain of diversified industrial operations and form differentiated competitiveness.