In 2016，with significant capital investment and the upgrading consumption of users，the Live Webcast industry in China ushered in explosive growth，rapidly entering the layout stage. As social-gene-carrier，the Live Webcast industry revealed itself expansion characteristics and activated potential of its scenario-social；in the aspect of content production，it was underway the transformation from the traditional model of UGC to the original model of PGC and PUGC，leading the industry to development in depth of content entrepreneurship；under mobile environment，the Live Webcast platform has formed the multipoint linear model of revenue. At the same time，such problems as content bottleneck and the incomplete industrial chain occurred. Regarding a near-term trend，under the double pressures of competition and the strengthening specification，the Live Webcast will enter the stage of reshuffle in the sustained growth. Furthermore，the Live+ will prospectively yield a lot. And it is going to highlight collaboration of short video applications and Live Webcast.