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网红经济是互联网经济的重要部分，是新媒体经济在“互联网+”时代的新业态，丰富了数字经济的内容。2016年是我国网红经济元年，网红规模迅速扩大，网红平台快速发展，风险资本大量涌入，网红经济形成闭环。网红经济快速发展中，暴露出网红生命周期短、内容质量不高、商业化运作过度、转化率低、数据造假等问题，严重妨碍了网红经济的正常运行。未来网红经济将打通全产业链，细分市场，升级商业模式，建立行业生态体系。政府需要把握网红经济发展趋势，加快网红经济治理体系建设，引领网红经济规范健康发展。
<<Internet Celebrity Economy is an important part of the new economy，2016 is the first year of China’s Internet Celebrity Economy. In this year，a large influx of financial capital into the industry，the rapid expansion of market size，and the economy formed a closed loop. What’s more，Internet Celebrity Economy also exposed some problems，seriously disrupting the normal order of the market. So，the government must strengthen the regulation of the industry，grasping the trend of economic development of the net，leading the development of standardized economic development. Internet Celebrity Economy is the product of the Internet economic restructuring and upgrading of the product，the rapid development of the red economy to create a miracle of the new media economy.
<<| Keywords： | Internet Celebrity EconomyE-commerce LiquidateNetwork LiveInternet Celebrity FieldSocial E-commerce |
