Since 2016，driven by the “Internet Plus” initiative，informatization continues to benefit the society and people and new media are deeply influencing China’s developing process. China is accelerating the pace of Internet governance，growing from a big Internet nation into a strong Internet power. New information products like short videos and Internet live shows are reforming media communication ecology. Internet celebrity economy and sharing economy are promoting the development of new media industry. With AI playing a leading role，advanced technology helps innovate communicative technologies. Under this environment，media is developing with intelligence and media convergence is getting further accelerated. Content entrepreneurship enters the fast lane of development. Network poverty alleviation plays a key role in national poverty alleviation. New media is in the crucial position of Chinese international communication and national image building. As new media development is getting into a new phase，some problems cannot be ignored：threats of global Internet space safety，outbreaks of Internet financial risks. Besides，the ethical problems of new media communication have to be discussed and the social responsibilities of Internet companies are to be enhanced urgently.