中国人眼中的美国形象调查是“中国人的世界观”研究系列中的一部分,所用于分析的数据均来源于该研究的电话调查。主要针对中国人对美国的态度进行描述性分析。整体而言,中国人对于美国可谓“爱恨交加”。近2/3的受访者认为美国是一个国际影响力强、经济强大、科学技术发达的国家,约45%的受访者认同并接受美国文化。在情感上,14%的受访者对美国抱有一定程度的好感,9。4%的受访者不喜欢美国;5。5%的受访者将美国视为中国的朋友,18。2%的受访者认为中美关系很糟糕。同时,近期看过美国电影电视节目的受访者占到了近45%,12。3%的受访者会有去美国旅游的意向,12。3%的受访者家中购置了较多的美国品牌产品,但真正拥有赴美经历的只有约4。1%。本文还发现,被访者的学历越高,对美国的好感度、各方面的认知越积极;年龄越大,对美国的好感度、认知越消极。
<<This report belongs to the series of “The Outlook Of Chinese For The World”. And the data for analyzing comes from the telephone survey of the study. This essay mainly aimed at Chinese people’s attitudes about United States for descriptive analysis. Overall,the Chinese for the United States is a love-hate emotions. From the cognitive aspect,nearly two-thirds of Chinese believe that the United States has an influential international force,powerful economic,highly developed science and technology,about 45% of Chinese identifies and accepts American culture. From the perspective of emotion,14% of Chinese have a goodwill of US to a certain degree,9.4% of Chinese dislike America;only 5.5% of Chinese consider US as China’s friend,relatively 18.2% of Chinese believe that the Sino-US relations was awful. From the aspect of behavirol intention,45% of Chinese watched American films and drama lately,and 12.3% of Chinese intends to travel in US,12.3% of Chinese have bought more American brand products. The higher education that respondents got,the higher acceptance for America. The older that respondents are,the lower awareness of America they got.
<<Keywords: | National ImageRecognitionUSA |