中俄两国拥有500多年交往的历史,中俄关系更是当前中国最重要的双边关系之一。目前,尚未有研究揭示中国人心目中俄罗斯形象的基本轮廓。通过分析国家传播战略协同创新中心2014年度全国性民意调查数据,发现中国人心目中的俄罗斯是一个“友好的大国”形象,但他们对该国缺失兴趣和亲近感,也甚少有关于该国的文化体验。中国人对国际新闻的整体接触状况,以及对媒体上关于俄罗斯的新闻报道的关注,有助于形成他们心目中积极的俄罗斯形象。本研究建议,媒体应尝试以更加多样、立体、多元的角度和方式呈现俄罗斯,增进国人对该国的兴趣和了解;另外,相关政府机构和社会组织可以开展形式多样的两国公众外交,以促进两国民众的交流与互信。
<<China and Russia have long been associated with each other for more than 500 years,Sino-Russian relationship is one of our country’s most important bilateral relationships. By now,there has not been revealed in any study yet about the basic outline of Russia’s image in Chinese people’s minds. By analyzing the data of the nationwide poll in 2014 of the National communication strategy synergy innovation center,this study found that the image of Russia in the minds of Chinese people is a “friendly major power”,however,Russia lacks attraction and intimacy for Chinese and few people had direct cultural experiences about it. The overall situation of international news contacts and the attention of the Russian news reports in media helps forming positive Russia’s image in people’s minds. To improve people’s interests and understandings about Russia,the study suggests that the media should try to demonstrate Russia in a more diverse,tridimensional,and multi-angle way;On the other hand,relevant government agencies and social organizations can conduct various forms of public diplomacies to promote communication and mutual trust between the people of the two countries.
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