一国的政治形象是该国国家形象的核心构成。通过分析中国外文局对外传播研究中心第三次中国国家形象全球调查,发现在美国、俄罗斯、日本、英国、澳大利亚、印度、巴西、南非八国,受访者对中国的重要执政理念拥有一定认知度,也颇为认同中国的发展道路。中国政府在各国受访民众眼中的形象主要表现为三方面:严肃、不可亲近,贪腐严重和治理能力高效。各国受访民众对中国领导人习近平的评价非常积极。本文还发现,金砖国家对中国政府的印象更正面一些。为提升和改善中国的政治形象,本文提出如下建议:充分利用新媒体建立亲民形象;媒体报道更加客观平衡、增加人文关怀;适应各国语境,讲好“中国故事”。
<<Political image is the core part of a country’s image. By analyzing data from the third wave global survey of China national image carried out by Center for International Communication Studies,China Foreign Language Publishing Administration,this paper finds that the international public have a certain recognition of China’s crucial governing idea in eight countries(America,Russia,Japan,Britain,Australia,India,Brazil,South Africa),and they approve of China’s development path largely. The image of China’s government mainly manifests as following three aspects:inaccessible,serious corruption and efficient governing capacity. International public has a very positive evaluation of China’s leader,Xi Jinping. This paper also finds out that the developing countries have a better impression of China’s government. The authors offer following recommendations to improve China’s political image:Firstly,make the most of new media to establish a populist image. Secondly,news report should be more objective and balancing,as well as enhance the humanistic concern. Lastly,adapt to every nation’s context,and to be a good “Chinese story” teller.
<<Keywords: | National ImageSoft PowerPolitical Image |