Recent years，with the increasingly impact on daily life of Internet and mobile Internet，constellation culture is becoming more and more important in our daily life. Constellation culture even becomes guarantee of page view in website，creating conditions for earnings. The life characteristic of constellation attracts female audience，including transmitter and receiver. The websites also lead the combination of constellation and female，because of which constellation becomes more and more popular in female audience. According to the understanding of constellation culture mechanism，this article analyses the business motivation of the motion，aiming the female as the main receiver，which helps us to understand the relationship between constellation culture and female from a particular standpoint.