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本文考察了2015～2016年我国影视剧收视市场状况，特别从“女性/性别”叙事的角度进行分析，认为我国影视剧收视市场存在对女性的文化扭曲问题。其后，论文对“好剧难敌雷剧”“不烂不卖、越烂越卖”等现象从传播政治经济学视角进行分析，指出市场导向对影视剧生产有深层影响，生产者为了提高收视率而倾向于保守价值，造成了“不烂不卖”的恶性循环，从而加重了对女性的文化扭曲。影视剧生产的未来发展，必须全面认识市场化的传媒转型造成的社会文化后果，正视市场化的内在问题，以更好地贯彻“创新、协调、绿色、开放、共享”发展理念，建设可持续发展的公共文化传播。
<<The article exams film and television drama market situation in China 2015-2016，and discloses the problem of cultural distortion of women. Then，the article analyzes the protrusive phenomenon of “good drama cannot stand up to convulsed drama” under the theoretical horizon of political economy of communication，pointing out that market orientation is a crucial cause of the cultural distortion of women in film and television drama production. The article holds that there is a pressing need to understand comprehensively media market-oriented reform’s social-cultural consequences in order to march towards innovation，collaboration，green，open，sharing development.
<<| Keywords： | Market OrientationCultural CrisisFilm and Television Drama Production“Women/Gender” Discourse |
