The farmers (work) briefly back, on the basis of the traditional identity through historical analysis of the social structure, the identity of this group. In the process of combing, focusing on system structure changes and real life situation, migrant workers with spindle, analysis of the consumption focuses on the older generation of identity difference between migrant workers and Cenozoic migrant workers. Research suggests that in the era of highly liquidity and commercialization of consumption under the big background, as the main body of the new generation migrant workers, migrant workers are facing to adapt to the new environment and the process of establishing the "identity", a new, to turn the identity of the orientation of consumption.