The rural tourism in China is entering a rapid development stage. China’s countryside is extensive and has a fresh and clean environment. Thus there is a large market for rural tourism，and the rural tourism is becoming a new economic growth point. On the other hand，there are also some problems in the rural tourism，such as lack of distinguishing features，competitive products，facilities，and compatibility with the other sectors. Therefore，in order to promote the further development of the rural tourism，it should take more measures，including providing policy support，innovating the products，connecting the rural tourism with the other sectors，cultivating the rural culture，and improving the facilities.