在全域旅游时代背景下,旅游小城镇与景区逐渐确立起景镇融合发展战略。但因受传统发展观念、规划编制等诸多问题限制,在文化软环境方面融合状态并不佳。本文结合国内外相关研究提出旅游依托型小城镇可在文化景观的规划与改造、文化旅游产品的包装与开发、文化品牌形象的构建与营销等三个方面与景区构建文化融合发展体系,最后将该融合体系应用至陕西省法门镇与法门寺景区文化融合中,以期为其他旅游依托型小城镇景镇文化融合提供对照与借鉴。
<<Under the background of comprehensive tourism,the integrated development strategy has been set up between some small tourism towns and tourist destinations. However,due to the confinement of the traditional development concept,plan-making and so on,the integration is not very sound from the perspective of the cultural soft power. On the basis of research home and abroad,this paper argues that towns relying on tourism should establish the development system of cultural integration with scenic in the cultural landscape planning and transformation,cultural tourism product packaging and development,cultural brand image construction and marketing. Finally,the integration system was applied to the cultural integration of Famen Town and Famen Temple in Shaanxi Province,with the aim to providing reference for the cultural integration of other towns relying on tourism.
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