Rural tourism is an important way to achieve sustainable poverty alleviation for poverty alleviation. Yanyan village，a key village of National Rural Tourism Poverty Alleviation program，is a typical case benefit from rural tourism poverty alleviation. Based on their own comparative advantages，Yanyan village seized the market opportunity through policy and financial support and helped the village transform blood-transfusion poverty alleviation into blood-making function for poverty alleviation. The author valuated the performance of poverty alleviation policy in Yanyanvillage using the ‘people-industry-land’ framework. And found that poverty alleviation policy has made great achievements，but the villagers questioned for poverty alleviation policy implementation effect is not very satisfactory. Based on this，this paper put forward some countermeasures accordingly，such as scientific planning，strengthen rural tourism marketing and tourism talent training，to enhance the performance of poverty reduction policy and let more villagers’ gain from the program.