Based on the theory of brand economics related, summarizes the implementation of the south Korean brand plan, the Japanese brand trademark G system development, the improvement of the German brand cultivation system, the brand culture and so on various aspects in the form of experience, and zhejiang industry cluster regional brand construction, analyzes the anhui brand construction environment, conditions, status, problems, put forward the regional industry cluster brand construction strategy and path.Research should think classification ShiCe, solid foundation, hierarchical propulsion.The implementation of regional brand construction of the demonstration zone, should clear the main body responsibility, set up public service platform, strengthen product quality standard system.Guided by the industrial planning and brand planning, on the premise that follow the articles of association of the brand to brand value maximization as the guidance, establish the regional brand cultivation and management system, standardize enterprise brand operation, optimize the cluster competitiveness, realize cluster upgrading industries and regional economic development by leaps and bounds. <<