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互联网广告对互联网的发展起着不可替代的支撑作用，这需要法律予以确认，以保护中国目前的免费互联网服务模式，同时还要平衡网络服务提供商与消费者或用户之间的利益关系。另外，须将互联网广告的法律规制纳入中国广告法律体系，以准确界定互联网广告的范围和责任，维护法律的确定性，对消费者提供有效的保护，推动互联网产业的健康发展。
<<Internet advertisement plays an irreplaceable role in supporting the development of the Internet. This role needs to be confirmed by law，so as to protect the free service mode of the Internet while at the same time strike a balance between the interest of Internet service providers and that of consumers or users. Moreover，it is necessary to bring the legal regulation of Internet advertisement into the system of advertisement law，so as to accurately define the scope and responsibilities of Internet advertisement，uphold the determinacy of law，provide effective protection to consumers，and ensure the healthy development of the Internet industry.
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