Since 2015, the three northeastern provinces in the performing arts entertainment, public cultural services, cultural heritage, the festival exhibition, tourism culture formed with local characteristics and cultural brand of rich spirit of the age.At the same time, we also should pay attention to some common problems, including brand resources mining strength is insufficient, cultivation and innovation consciousness is weak, the lack of large brand big enterprises and projects, the lack of talents and cultural resources are idle, etc.Suggest strengthen cultural resources mining, grasp the link of industrial chain advantage, become bigger and stronger doing both brand;Comprehensive strengthening culture brand marketing campaign;Cultivate a strong management team and strong enterprises, strengthen the brand planning management, senior personnel, service personnel and the construction of scientific research institutions;And social organizations actively create conditions to encourage private capital into cultural brand construction.Is expected in 2017, in the international and domestic cultural industry development under the background of great prosperity, in the three provinces of northeast culture brand will present new characteristics, the concept of "culture +" will be fully applied to every field of culture brand production, circulation and transmission, the cultural industry will usher in a new situation of "public entrepreneurship has innovation", and "+" Internet age would trigger a culture brand value chain reconstruction.