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    2015~2016年国外媒体融合发展综述

    摘要

    本文梳理了国外传媒产业在2015~2016年的媒体融合相关实践。其中最显著的变化是数字媒体的崛起,数字化广告的收益大增。报业在数字化转型过程中通过“分享经济”的形式重构了“媒体融合”的新思路。广播电视领域在跨界尝试中走出了一条新路,充分利用科技增强传受互动。受众向移动端与社交平台的迁移给互联网企业带来更多机遇,五大互联网企业借势瓜分新闻市场。媒体融合对科技的依赖日益加深。 <<
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    Abstract

    This article generalizes the related practices about the foreign media convergence from 2015 to 2016. Overall,the most significant feature is the rise of digital media. Mobile advertising now tops desktop,while journalism organizations have been put aside. The newspaper sector had the worst seasons since the recession. After a round of reshuffling of media ownership,the situation is still not optimistic,however,attempt in digital transformation had reconstructed the idea of newspaper media convergence. Crossing boundaries is becoming a new path for TV landscape,which continues its shifting of time and space,with more delayed,on-demand and digital viewing of TV programming than ever before. As digital audiences expanded and moved beyond news websites to social media,mobile display ad revenue is dominated by top group of five internet tech-companies,challenging traditional structure of reporting news and transmitting messages. As time goes by,smart phone which is the perfect combination of socialization and mobilization will be an competitive entrance to the future for all media. <<
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    作者简介
    黄欣萍:暨南大学新闻与传播学院硕士研究生。
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