From Web1.0 to Web2.0，from big data to “Internet +”，the upheaval of new media technology has brought tremendous impact to the traditional mainstream media from the aspects of communication ecology and market share. From 2015 to 2016，adhering to the concept of humanistic，market，political comprehensive development of the system，the content，technology and audience interaction is leading the convergence of Shanghai media to develop in depth. This paper selects two newspapers and three new media projects of Shanghai United Media Group and Shanghai Media Group as the research object，analyzes the development，and puts forward relevant questions. The purpose of this paper is to discuss how the traditional mainstream media and new media can explore a way of media integration and sustainable development in the era of “Internet +”，and finally form a multi-media system. <<