This paper，based on the final report of European Summit on Innovation for Active and Healthy Ageing issued by European Commission，provides an overview of European demographic change，highlights how to change the opportunities for economic growth and social development. Including how to seize the growth opportunities of the Silver Economy，how to establish a sustainable health and care systems through innovation，how to realize the concept and popularize it to global. The paper shows some of the suggested actions，such as setting global strategy，using the power of internet to get investments and developing new products and services match the needs of ageing people. These thematic sessions and innovation the paper contains also indicate the ways in which China confront the demographic change and solve the ageing problems.