Consumer goods markets in Sichuan continue to maintain the strong momentum of buying and selling，and the growth rate of total retail sales of social consumer goods is slightly higher than the national average level. With the flow of new industrial emerge in an endless stream and online retailers expand the consumption space，consumption upgrade has become the “New Normal” of the consumer goods market. Looking foruand to 2017，in general Sichuan’s consumer goods markets are expected to continue to maintain a steady growth，however growth rates of some areas such as superior-quality luxurious goods，real estate，automobile will decline，simultaneously the consumer goods markets will continue to be structural adjusted and optimized.