本文关注在中国大陆上市的6家报业集团在2015年的转型举措,通过对浙报传媒(600633)、粤传媒(002181)、新华传媒(600825)、博瑞传播(600880)、华闻传媒(000793)、华媒控股(000607)等6家报业上市公司2015年年报数据进行比较分析,梳理上述报业集团的运营情况和业务转型发展的思路。
<<This paper makes a comparative research by analyzing 2015 annual report data of six listed newspaper companies in China mainland,including Zhejiang Daily Media Group Co.,Ltd.(600633),Guangdong Guangzhou Daily Media Co.,Ltd.(002181),Shanghai Xinhua Media Co.,Ltd.(600825),Chengdu B-ray Media Co.,Ltd.(600880),Huawen Media Investment Corporation(000793)and Zhejiang Huamei Holding Co.,Ltd.(000607). The research finds out that newspaper companies are operating in different ways to perform their transformation in order to keep their market status and build up core competence.
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