With the popularity of technology development and networking terminals，the OTT boxes seemed to make more and more people return to the living room，with whole family in front of the TV screen to watch the program together. China’s OTT box market has been in fast track since year of 2011 and the market began its further standardization since 2014. SARFT issued a total of seven Internet TV integrated business license and the major suppliers are required to cooperate with the license. In terms of users’demand，the video dominates most，and the most popular APP are all about lifestyle，many users still watch television programs through OTT boxes，but this feature is gradually weakening.