China is now in an era of transition from PC internet to mobile intelligent internet. Out of development of mobile internet technology，increasing population of mobile internet users and the establishment and maturity of mobile payment，the survey of mobile intelligent terminal application is developing rapidly，and forms of public opinion expression are becoming much more diversified. Diandianzhuan App is one of the most active and representative mobile survey platforms with the biggest sample database in China. Taking it as an example，this research is to analyze the emergence background of the mobile intelligent terminal application survey，its operation patterns，its features and advantages compared with traditional survey methods，its obstacles and its survey methods. This research will also probe into its future development.