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本文梳理了近年来欧美兴起的“生活方式报道”的背景、概念界定及分析维度，并以微信公众号为例，重点讨论了中国当下语境中的“生活方式报道”。作者认为，生活方式类微信公众号在顺应微信作为一种技术手段和媒介传播逻辑的前提下，生产出属于自己的语态与呈现方式，这两者的结合并非简单相加，不仅催生出特有的传播方式，也为诸多“生活方式社群”的出现提供了可能。
<<After reviewing the background，definition and dimensions of “lifestyle Journalism” rising in America in recent years，the author discussed “lifestyle Journalism” in the context of contemporary China by taking WeChat Official Accounts for example. Lifestyle WeChat Official Accounts adjust to the logic of communication of WeChat as a technology and media，under this premise，they produced their own voice and style of representation. The combination of these two not only gave birth to the unique mode of communication，but also provided possibilities for the emergence of “Lifestyle Community”.
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