在媒体融合发展的大背景下,移动业务是广电重点选择的战略方向。广电机构在移动业务领域的发力主要包括开发APP、运营微信公众号两大形式。本报告重点关注了以湖南广电集团、上海电视台、深圳广电集团等为代表的地方广电在APP产品开发与运营方面的探索实践。报告认为:以移动APP产品为依托,把广电的公信力、视听内容、受众和线下资源进行充分融合与对接,正是媒体融合发展的光明前景。
<<Under the background of the development of Media Convergence,mobile business becomes the strategic direction of Radio and Television Agencies,which mainly developed two forms including App and WeChat Subscription. This report focuses on the Hunan Media Group,Shanghai TV Station,Shenzhen Media Group as the representative of the local radio and television in APP exploration and practice. It concludes that making the credibility of radio and television,audio-visual content,audience and Offline resources docking is the development of a bright future of media convergence.
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