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移动互联网已经成为传统广播电台转型以及新兴网络电台发展的基本行业背景之一。移动互联网以其技术体验的交互性、内容资讯的海量性与个性化以及服务获取的廉价性、便利性等特征，吸引了大规模的市场用户群体以及广告投放，其中就包括大量的传统广播听众与广告。在移动互联网的冲击下，传统广播业面临着严峻的生存与发展危机。本文以阿基米德FM产品作为切入点，来探讨移动互联网时代传统广播的转型发展策略。
<<Mobile internet is becoming one of the basic backgrounds of the changing of traditional radio. Mobile internet has a lot of advantages comparing to the traditional radio as in lots of aspects，such as the contents，the services and the conveniences and so on. As a result，the new radio attracts a lot of advertisement owners. So the traditional radio needs to change in order to compete and adjust to the new context. This paper takes Ajimide as an example to discuss the developing strategies of the traditional radios.
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