互联网技术、应用、形态、产业的稳步发展是2016年中国信息传播领域的基本态势。以移动化、社交化、视听化为特征的移动传播已经成为新的引擎和增长点,移动新媒体正在塑造新型的社会生活形态,并对信息生产传播和消费模式产生巨大影响,媒介融合进入新阶段。移动APP、融媒体平台、社交应用、短视频、网络直播等成为最具活力的领域。“互联网+”效应显著,新媒体的经济引擎作用更为突出,成为“数字中国”的亮点。网络规范、网络治理进入常态化精细化阶段,网络空间更趋清朗有序。主流媒体坚守舆论引导的历史职责,以新理念新技术引领媒体融合发展,写就了移动传播新篇章。
<<This paper is focusing on the theme of the mobile communication,explains the theories and practices on mobile communication and its relations with social development,and finally points out some ways to promote the influences of media. The paper reviews and concludes the major achievements by Shanghai media in 2016,analyzing the urgency and necessity of breaking down barriers of Chinese media,reaches the decision of mobile communication is driving the transformation and development of media. Intelligent terminals,mobile communication,visualization and service globalization is the trend of media development,so it is high time for media to build up the new mobile communication system.
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