This paper discusses how gender discourses rising from competition in discourses in China in the cultural globalization through observation of views of university students on foreign TV and films. It argues that commercialism and “nostalgia for the past” are two factors in screen doping and dissipating feminism. In addition，relying on the penetrating force of popular elements，different discourses are coming into China and have provided possibility for it to rid uniform context and to reevaluate its gendered culture.