2015~2016年,台湾地区观光管理部门主要推行“优质、特色、智慧、永续”策略,鼓励绿色及关怀旅游,着力提升台湾观光价值和竞争力。台湾旅游业继续发展,2015年台湾地区观光业总收入257。29亿美元。台湾旅游三大市场和产业各要素继续发展,进岛旅游总人次首破千万大关。旅游市场发展出现一些值得关注的变化,2015年大陆居民赴台游达418。4万人次,但自2016年5月始,由于台湾当局拒不承认“九二共识”,破坏两岸合作交流的政治基础,大陆赴台游人次逐月下降。本文主要分析2015~2016年上半年台湾旅游业的发展,并对2017年旅游业的发展进行预测。
<<2015~2016,Taiwan Tourism Bureau and other departments mainly implement the strategies of “quality,uniqueness,intelligence,and sustainability” and encourage green and caring tourism,in order to enhance Taiwan’s tourism value and competitiveness. Based on these strategies,Taiwan’s tourism industry maintains sustainable development and tourism revenue is up to 25.729 billion US dollars in 2015. With the three major tourism market and industry factors continue to develop in Taiwan,the total number of tourists into the island exceeds 10 million for the first time. And some noteworthy changes have been shown,such as tourist trips from mainland China into the island of Taiwan hit a new high of 4,184,000 passengers in 2015,and nevertheless,due to Taiwan authorities refused to recognize the “1992 Consensus” which undermined the political basis for cross-strait cooperation and exchanges,the number of mainland tourists visiting Taiwan drops month by month. This paper reviews the development of Taiwan’s tourism industry from 2015 to the first half of 2016,and forecasts for the coming year of development.
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