2016年3月的“山东问题疫苗事件”爆发后,引起了社会各界的广泛关注。这一方面是因为事件本身与公众生活息息相关且波及范围大,另一方面是因为关于事件的新闻报道及舆论热议在以微信、微博两微平台为首的社交媒体上不断叠加、反转与演变,刺激着公众神经。问题疫苗带来的健康风险与该事件带来的舆情风险信任危机联动,形成了风险场域的“风暴中心”。本文以新浪微博为主要研究对象,探讨在新媒体语境下,风险议题是如何被建构、被影响,又是如何调整偏向,并在传播中被消解和替换的。
<<Since the release of Shandong vaccine incident in March 2016,the event continued to ferment and draw wide attention from the society. On the one hand,the event was closely related to public life and spreading rapidly and affecting a wide range of sectors. On the other hand,reports and public opinio about this event are constantly superimposed,reverted and evolved on social media such as WeChat and Microblog,continuously stimulating public nerve. The health risk caused by issue vaccine and the public trust crisis caused by vaccine incident formed a storm center of risk. This thesis chooses Microblog as main research object,discusses in new media context,how the risk issues are formed,influenced and adjusted to bias and how they are dissolved and replaced while spreading. In the steering od risk issue,who controll discourse power?Finally,a review is made on the responsibility and defect of media in the reporting process.
<<