在新媒体时代,手机新闻客户端逐渐成为多数人接收新闻的渠道。本研究以澎湃“精选”与网易“头条”为研究对象,从社会责任理论视角出发,运用内容分析法检视二者的媒介社会责任及其差异。本研究随机抽取两个客户端上半个月发布的600则新闻进行分析,研究发现在新闻原创、新闻主题等类目多项比较上有显著差异;在信息生产、社会监督、提供娱乐三个指标上,澎湃新闻的媒介社会责任感均高于网易新闻;新媒体社会责任缺失所导致的营销重于内容、经济至上等问题在网易头条中较明显,而在澎湃精选中鲜有发生。
<<In this study,we take “Editor’s Choice” on The Paper and “Headline” on Netease News as the objects of the research. This article follows content analysis approach to examine the social responsibility of the media and the differences between the two. The researcher has analyzed on a random sample of 600 pieces of news the two apps publishes the first half of the month and found significant difference on several categories like the originality,subjects,etc. Social responsibility of The Paper is way beyond Netease news on information production,social supervision and providing entertainment. The issues like marketing beyond contents,economy supremacy and so on are relatively severe in “Headline” on Netease News and rare on The Paper.
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