2015年8月12日,天津港发生了损失巨大、伤亡惨重的爆炸事件。事后,爆炸发生原因及事故责任追查成为微博平台的热议话题,相关职能部门的不作为甚至涉及腐败成为网络舆论的焦点。面对社会舆论中的质疑和问责,相关职能部门的政务微博启动舆论响应机制,通过信息发布、情感动员和互动问答等信息沟通方式,回应微博用户的询问、质疑和声讨。突发事件发生时,面对微博平台的涉腐舆情,相关职能部门的政务微博该如何响应呢?在突发事件及涉腐舆论的信息传播中,相关职能部门的政务微博又该承担什么样的社会责任呢?本文从政务微博的发展态势、主体责任、传播内容和传播效果等四个维度对突发事件涉腐舆情中政务微博的响应机制和社会责任进行分析。
<<The Tianjin harbor burst with a explode event that damaged so much things and killed so many people,on August 12st,2015. From that time on,the reason and responsibility of this emergency becomes the hot topics in the micro-blog platform,it get into the focus of the internet public opinion that some government department dereliction of duty. Face with the doubt and accountability of public opinion,the government micro-blog sent out the response mechanism,through the communication way of information release,sentimental mobilization,and inter-action answer,responded to the enquire,doubt,and condemn. When the emergencies take place,face with the anti-corruption opinion in the micro-blog,how can the government micro-blog of functional department to reponded to it?And what’s the responsibility of the government micro-blog in the anti-corruption opinion about the emergencies?This paper analysis to the response mechanism and social responsibility of government micro-blog in the anti-corruption opinion about the emergencies with the four dimension that the development situation,subjective responsibility,publish content,and communication effective.
<<Keywords: | Social ResponsibilityEmergenciesAnti-corruption OpinionGovernment Micro-blogResponse Mechanism |