我国儿童门户网站的发展处于初始阶段,其社会责任的履行状况是考察儿童门户网站健康发展的重要指标。本文抽取六大儿童门户网站作为研究对象,发现儿童门户网站社会责任的综合得分普遍较低,且社会责任的一级指标履行程度存在显著差异。儿童门户网站能够较好履行“信息生产”责任和“文化教育”责任,但需要在“协调关系”责任和“社会监督”责任方面做出更多努力。研究认为增强时效性、培育公民意识、优化用户体验是儿童门户网站提升社会责任的主要方面,而强化广告控制、倡导健康娱乐、提升互动指数则应是儿童门户网站今后一段时间的工作重点。
<<The development of Chinese children’s websites is on the initial stage,its social responsibility fulfillment is the importment investigation to the healthy development of children’s websites. In this paper,we have extracted six children portal as the research objects,we found that children’s websites have low composite scores of social responsibility,and the degree of social responsibility index of each class has significant differences,the “information production responsibility” performs the best,” “cultural education” responsibility performs better,“coordination” performs general,and “social supervision” responsibility performs worst. In the end,we suggest:enhancing the timeliness,cultivating citizen awareness,optimizing the user experience are the important strategies to reconstruct children-websites’ social responsibility,and strengthening the advertising control,advocating healthy entertainment,promoting interaction index are the key emphasis in the future.
<<Keywords: | Social ResponsibilityChildren’s Websites |