Since WeChat we media public account as one of the most representative members of the new media，showing the development of fast，wide influence，features a large role，should perform more extensively social responsibility. According to the new media social responsibility index system which is built in our project，the evaluation analysis shows thatWeChat we media public accountare performing lack of their social responsibility，such as originality and lack of depth，rights can’t be guaranteed，supervision does not match the content and location，the existence of hidden regulatory mechanisms，the lack of cultural and educational content，entertainment not strict，poor online and offline interactive effect，and so on. Therefore，improving strategies to enhance WeChat we media public account’ social responsibility are proposed，which contain that they need to improve the information content of originality and depth，to strengthen the news content of the check；requires a combination of positioning to expand areas and channels of social supervision，promote the correct guidance of public opinion；transfer advanced culture and heritage，enhance the entertainment level of health；enhance the effect of social interaction，positive interaction with the public.