This research comments the social responsibility of traditional media micro-blog in the aspect of Information Production and takes eight representative newspaper micro-blog as cases to evaluate their social responsibility. The result shows that the overall of traditional media micro-blog undertaking social responsibility in information production is in the good range. The level of fulfillment of seven dimensions of information quality from high to low is as follows：authenticity，objectivity，timeliness，authority，depth，comprehensiveness，originality. The level of performance of three dimensions of process control from high to low is as follows：advertising control，infringement control，information control. “People’s Daily” micro-blog plays a vanguard role in the performance of social responsibility. In information production and communication，Some media micro-blog has the following problems：the entertainment tendency of value orientation，the homogeneity of content，the formalization of undertaking social responsibility and the lack of guidance of public opinion. Traditional media micro-blog should enhance the sense of responsibility of practitioners，strengthen content construction，adhere to the quality first and enhance the authenticity，depth，originality and guidance of the content.