作为新闻网站排头兵和主力军的国家级新闻网站不仅是发布权威信息的重要平台,同时也承担着引导舆论、监督社会的重要责任。本文以国务院新闻办公室首批批准的8家国家级新闻网站作为观测对象,依照统一建构的新媒体社会责任指标体系,运用内容分析法对国家级新闻网站在履行社会责任方面的表现进行打分。从总得分来看,国家级新闻网站在社会责任的履行方面总体表现较好,其中人民网、新华网、中国网分列前三位。具体到社会责任的四个维度,我们发现,8家网站表现各异,各有优劣。总体来看,国家级新闻网站在信息原创性和深度方面稍显不足、对社会风险类内容缺乏关注、娱乐性内容及应用不够完善、线上线下互动欠活跃。因此,我们认为国家级新闻网站应继续加强自身社会责任履行,重视以下几个方面:信息生产方面,更加注重差异化的信息加工和报道,进一步提升信息生产质量;社会监督方面,更加重视新闻网站的舆论监督作用,进一步扩大监督范围;文化教育方面,适度拓展文化教育功能,兼顾娱乐内容及其应用;协调关系方面,增强线上线下沟通,实现与用户的良性互动。
<<According to the unified construction of the new media social responsibility index system,this article attempts to take eight national news websites as observation object and use content analysis method to evaluate the eight sites’performance ofsocial responsibility. The analysis of results shows that the national news websites’ performance of social responsibility is good in general and People’s Daily Online、Xinhua and China Internet Information Center rank the top three respectively. Through the analysis of four primary indicators of social responsibility—Information production,social supervision,cultural education and coordination,we have found that National news websites show a slight lack of attention to originality and depth of information. The lack of attention to the social risk information,imperfect entertainment content and application,inactive online and offline interaction are also the existing problems. Research suggests that National news websites should continue to strengthen to fulfill their social responsibility,and especially emphasize on the following respects:Paying attention to original informationand the quality of information production;Highlighting social supervision and further expansion of the scope of supervision;Moderately expanding the culture education function,and also giving consideration to entertainment content and applications;Strengthening the online communication and the benign interaction with users.
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