互联网逐渐成为社会舆论的发源地和集聚场,网民社会心态也成了社会当前状态的“晴雨表”和“风向标”。本次研究针对广东省网民在2015年全年的网络行为表现进行跟踪,综合内容分析和问卷调查两种方式对广东省网民在关注议题和社会感受等社会心态层面进行分析。结果发现,整体上看,广东微博网民正面情绪高于负面情绪,关注议题以民生为主,偏向实际。具体而言,广东省各地区间网民心态存在差异:珠三角地区生活压力最大,最关心就业和房价,娱乐生活更为丰富;粤东地区最关心公共事务,对食品安全满意度低,整体政治参与度较高;粤西地区文化生活丰富,关注计划生育和养老问题,为生活满意度最高的地区;粤北地区公共生活参与度低,关注物价和就医问题,整体网络活跃度较低。
<<With the increasing popularity of the Internet,the Internet has become a more and more common channel for people to express their emotions,attitudes and values. When the Internet has gradually become the birthplace and the gathering field of public opinion,the social mentality of netizens have become the “barometer” and “wind vane” of the current social situation. This study aimed at tracking the performance of netizens in Guangdong province in 2015 year,use content analysis and questionnaire survey to analysis their social psychology such as concerns of social issues and social experience. The results found that,on the whole,the positive emotions was higher than the negative emotions in Guangdong micro-blog Internet users,they more concerned about the issue of people’s livelihood,which was partial to actual situation. But specifically,the social mentality of netizens in different regions of Guangdong province was quite different.
<<