跨文化心理学等领域的研究证据表明,人类的心理和行为特征存在显著的地域差别;而另一方面,媒介分析理论家则认为,电子媒介的使用将打破地域对于信息传播的束缚。那么人们在网络平台上的信息使用行为和社会心态特征是否存在地域差异或者聚类特征,则是有待检验的重要议题。本文通过对中国100个城市网民在微博和微信两微平台的客观行为数据,从网民的关注、情绪特征以及动机等方面入手,系统分析和总结了城市网民的信息行为特征。结果发现,中国城市网民在网民社会心态上表现出较大的地区性差异,并且在微博和微信两个主要的网络信息场上也有不同的特点。为此,本文根据各城市在网络信息使用上的相似性提出了“在线城市群”的概念以及“在线城市名片”的概念。这对于深入刻画中国城市网民的社会心态特征、因地制宜地探索城市网民的社会心态调适策略和引导机制具有重要的参考价值。
<<Evidence from various research areas such as cross-cultural psychology indicated that there are significant geographical patterns of human psychological and behavioral characteristics. On the other hand,media analysis theorists suggested that the use of electronic media will break the geographical constraints on the dissemination of information. Then whether there are geographical clustering patterns of people’s online information use behavior and social mentality characteristics?It’s an important topic to be tested. With the objective behavioral data of Weibo and WeChat users from 100 Chinese cities,this paper systematically analyzed and summarized the information behavior characteristics of urban netizens from the aspects of netizens’ attention,emotion,and motivations. Results indicated that Chinese urban netizens show great regional differences in the social mentality of netizens,and they also have different characteristics in the two main information fields,namely Weibo and WeChat. Therefore,we proposed the concepts of “online city clusters” and “online city cards” according to the city’s similarity in the use behavior of information. It is of great reference value to deeply characterize the social mentality of urban Chinese netizens,and to explore the social mentality adjustment strategies and guiding mechanism of urban netizens according to local conditions.
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