在博彩业持续下行以及建设“世界旅游休闲中心”的背景下,旅游休闲产业的重要性日益凸显。对现有旅游休闲环境和设施的梳理显示,澳门的休闲类产品或服务整体上已具备一定的竞争力,未来亦存在足够的扩展空间。为此,现阶段关注的重点应在于调整游客构成,即通过各种市场手段增加休闲型游客的比重。与此同时,也必须兼顾本地居民的休闲需求、保障其生活质素。具体措施包括:以休闲型游客为导向进行市场开发;加强信息服务,确立新的目的地形象;提升独立性,向主要旅游目的地转化;增加留宿游客比例及逗留时间;妥善处理承载力问题;加强区域合作。
<<With the downturn of the gaming sector as well as the drive to construct a “world-class tourism and leisure centre”,the economy of tourism leisure has increasingly gained in importance in Macao. A systematic examination of Macao’s extant major tourism leisure environment and facilities reveals that the inventory of its leisure products or services is sufficiently competitive. There also exists great potential for further expansion in future. At present,more attention should be paid to the optimization of the visitor structure through deliberate market strategies,seeking to considerably enlarge the proportion of leisure-oriented visitors. In the meantime,local residents’ demand for leisure must be satisfied and quality of life maintained at a reasonable level. A range of suggestions are put forward,including targeting leisure-oriented visitors in market development,enhancing information services to facilitate the establishment of the new destination image,changing Macao from a secondary to a primary destination,increasing the number of overnight visitors and prolonging their length of stay,coping with the constraints as imposed by limited carrying capacity,and strengthening the collaboration between Macao and its neighbours in the Pearl River Delta Region.
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