创造(Making)是一项社会运动,该运动在欧洲和北美都吸引了大量资金。创造也是一项多元化运动,它的结果丰富多彩,同时也蕴含了很多其他趋势。创造蕴藏了很多渴望改变的心愿,是社会和经济热情替代工业环境下的市场经济的产物。本文定位于北美创客运动(makermovement),并利用理论方法分析讨论了特色“风土”。在北美语境中,作为文化产业的地区条件遵循着以下原则:即与创客运动一致的社会价值观和创业精神。之后本文还讨论了“风土”的概念及其与创造之间的关系,阐释了“风土”在北美文化产业中的主要框架和原则。
<<Making is a social movement that has gained currency in Europe and North America. Making is a heterogeneous movement that includes many ramifications,and encompasses many other trends at once. Making encapsulates a desire for change and an enthusiasm for social and economic alternatives to a market economy in its industrial context. After situating the Maker’s Movement in North America,and after approaching it through theoretical lenses,this paper discusses terroir. As a cultural industry,and in its North American context,terroir follows the principles,the values and the spirit of social and economic entrepreneurship that coincides with the Maker’s Movement. Following this,the paper explains the notion of terroir and establishes its links with Making,and in turn,explains the main contours and principles of terroir as a cultural industry in North America.
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