江城健身e家,作为武汉市社区体育中心建设项目,是国家体育总局科教司重大课题;是武汉市体育局为创建全国科学健身示范城市,以市场需求为导向,按照“政府投资、市场运作”的模式创建的集居民体质监测、健康风险评估和科学健身指导等服务为一体的社区体育服务中心。通过市、区体育部门投入健身器材和体质检测设备,社区提供场地,采用政府购买公共体育服务的方式,引入专业体育公司进行运营的公益性体育项目。本文通过对其投资、建设和运营标准化管理等方面的介绍与分析,借鉴其成功的经营理念和运营模式,以推动我国“智慧体育、科学健身”全民健身事业和智慧城市建设的发展,同时为我国“互联网+体育”产业发展探索一条创新之路。
<<As one of projects of Wuhan City Community Sports Construction,Wuhan e Family Fitness Club,an important issue of Science and Education Department in Sports,is a integrated community sports service center,which is guided by market demands in accordance with the mode of “government investment,market operation” to create a set of residents’ physique monitoring,health risk assessment,scientific fitness guidance and other services. Based on the mode of being funded by city and district sports department and being provided sports sites by community,Wuhan e Family Fitness Club is also one of public welfare sports projects which is Adopted the way of government purchasing public sports services and professional sports companies operating the whole system. Introduced and analyzed this Club’s standardized investment mode,construction and operation management,on the basis of drawing lessons from its successful management idea and operation mode,this thesis aims to promote the development of the whole national fitness business of “wise,scientific fitness” and the city construction of intelligence,and to explore a path of innovation of “Internet + sports industry”.
<<