The beach leisure sports and sea leisure sports is the human life and practice in the coast and ocean，is the most intimate contact with the human and the sea，is the display of human marine culture. More and more persons choose the village to thebeach and sea leisure sports，this is the demand that people release psychological pressure and return to nature，therefore its development is unusually fast. The beach and sea leisure sports have played a positive role in leisure，tourism，entertainment，and sports，and become the return to nature，one of active and healthy lifestyle among human. In this article，first analyses the relationship between the beach and sea leisure sports and coastal tourism and then expounds the beach and sea leisure sports is one of the important components not only in sports but also marine tourism and marine industry. In this paper，based on background of the development of the coastal tourist industry in our country，enumerates phenomena of beach and sea leisure sports in Hebei，Shandong，Zhejiang，Fujian，Guangdong，Hainan，and other provinces，describes the current situation of the development of beach and sea leisure sports in China，analyses the social and economic effects of brought about beach and sea leisure sports in our country and expounds the development trend of the beach and sea leisure sports.