互联网技术的进步使社会话语权重新分布,微博草根意见领袖的形成是个人信息源、知识水平、个人价值观、社会责任感等多种因素共同作用的结果。大多数网友的利益、价值与诉求需要通过草根意见领袖的影响力实现。微博草根意见领袖通过强化议程设置的权力、凭借粉丝规模优势促进公共问题的解决。本文分析了微博草根意见领袖的特征、在公共舆论事件不同阶段发挥的影响力,探讨了微博草根意见领袖影响力及构成要素间的关系。在微博舆论影响力形成的过程中,粉丝数、转发评论数与微博影响力呈显著性正相关;而微博数和原创率两个指标与微博影响力呈一般性正相关关系。
<<The internet technology has re-distributes the social expression rights,and the formation of the grass-root opinion leaders is caused conjointly by the personal information source,knowledge level,personal values,social responsibility and many other factors. The benefits,values,and demands of most of the netizens were realized by the influence of the grass-root opinion leaders. The current study analyzed the characteristics of the opinion leaders and their influence in different stage of public events. We also discussed the relation between the influence of opinion leaders and its elements. In the formation of the influence on microblog public opinion,number of the followers,number of comments were found to be positively related to microblog influence,and number of microblogs and portion of original microblog were the two indicators that positively correlated to microblog influence.
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