Wukesong Culture and Sport Center（BWCSC）is a new landmark of the culture，sport and entertainment industries in Beijing. The rich experiences of successful operation guarantee its great advantage over other domestic venues. Wukesong’s success not only points the benefits it earned from the operation，but also by the “Wukesong” sport entertainment brand which is second to none. The whole structure consists of MasterCard Center，Huiyuan Space，Hi-Park Basketball Theme Park，the Sport and Culture Square，and other events. As early as before the 2008 Beijing Olympic Games，BWCSC have already introduced the professional sport and venue operation companies like NBA and AEG which make long-term development designs for BWCSC. As the second live and venue operation company in the world，AEG provided BWCSC advanced operation ideas and successful samples，which help BWCSC enter a new phase of operation. With the advantage of facilities such as top screen and sound equipment，advanced operation ideas and sufficient commercial exploitation，BWCSC centered on MasterCard Center have already become a new landmark of Beijing，even national culture，sport and entertainment industries.