对于北京职业体育来讲,2014年是成果显著的一年,尤其是北京国安、首钢篮球、北汽排球等在俱乐部成绩、俱乐部运营成熟度、俱乐部品牌形象、球迷市场以及由此带来的社会效益和经济效益方面均占据了各自领域的第一集团,树立了北京体育的新形象,可以说北京职业体育已经崛起。北京的职业足球市场本年度依旧火热,几支职业球队在各自的联赛中表现优异,其中“工体效应”成为全国职业足球发展中的亮点;北京职业篮球发展继续保持高水平,北京首钢篮球重新夺得了全国男篮职业联赛冠军,球队涌现了许多偶像级球星;北京职业排球市场也在逐渐发展,但相较于足球和篮球市场,排球市场化程度还不是很高,在现有环境下,北京市体育管理部门和北汽集团建立了良好的合作模式,形成了较为稳定的政企合作模式——“北汽模式”,不仅使排球竞技水平得到了提升,而且在产业化方面也为全国其他排球俱乐部的发展提供了借鉴。随着国家46号文件、中国足球改革总体方案等政策的出台,相信中国职业体育市场的前景将会越来越广阔,北京职业体育业将面临良好的发展机遇。
<<For Beijing professional sports,2014 is a year of remarkable achievements,especially the most representative three “big three” Beijing Guoan F.C.,Beijing ducks B.C. and BAIC Motor V.C. Their campaign records,operational maturity,brand image,markets for fans and the resulting social and economic benefits are accounted for the first group in their respective fields,which set up the new image of Beijing sports. Therefore,professional sports in Beijing have risen.
Beijing professional football market is still hot this year,a few professional teams in their respective league’s performance outstanding,and “Gongti Effect” become the country’s highlights and brand in professional soccer.
Beijing professional basketball continues to maintain a high level,and regain the National Basketball League championship. The team emerged a lot of iconic players,including team leader Marbury,who not only struggled on the court to lead the team win at his 38-year-old,but also fully integrated into the local life,closed to the public,engaged in social service off the court. Because of the arrival of Marbury,Beijing basketball has rapid risen,which called “Marbury phenomenon”.
Compared with basketball and football,Beijing professional volleyball’s marketization is not very high,but it is growing gradually. Under the existing environment,the Beijing Municipal Sports Bureau and the Beijing Automotive Group are mutually using its advantages of resources,to create a “Beiqi mode”,which has improved the competitive level of volleyball,and provide an industrial development reference forcountrywide volleyball clubs.
With the introduction of the national document No.46,Chinese football reform plan and other policies,it is believed that the prospects for China’s professional sports market will become increasingly broad and Beijing professional sports industry will meet good opportunities for development.
<<Keywords: | BeijingReformProfessional Sports |