First，the report summarizes developing condition of sports goods industry in China and in Beijing，then analyzed the developing environment of sports goods industry in Beijing from following parts，such as the macroeconomic environment，the competitive environment and the industrial structure of Beijing analyzed A thorough analysis on industrial scale of sports goods industry in Beijing based on the perspectives of full scale，enterprise scale and export scale，expounded the status and problems on standardization of Beijing sports goods systematically. According to the analyses above，the report gave a description of present situation of industrial innovation in Beijing，analyzed the innovation model of Li-Ning and TOREAD. summarized the developing history of wearable devices which were booming in recent years，finally gave a selective analysis on business strategy of TOREAD as a typical case.