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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    北京市体育产业发展总体态势分析

    摘要

    2014年,北京市体育产业总体呈现出产业规模进一步扩大,产业结构进一步优化,新兴业态不断涌现,融合发展渐成趋势,产业国际化水平进一步提升的发展趋势;其主要特征是:赛事引领作用突出、引导资金拉动效果显著、产业基地集聚效益显现。在体育市场化方面,北京体育产业呈现出体育服务业企业比重上升、体育服务业企业中内资仍占据主导地位、体育服务业中私营企业的比重提升、职业体育三大球成绩显著,市场化水平有所提升的发展趋势;其存在的主要问题包括:体育健身休闲业发展缓慢、电视转播市场低水平徘徊、体育资本市场化程度偏低、体育产业国际化程度不高;发展建议为:保障体育资源与社会资本对接、促进体育企业与消费市场对接、推进产业政策与困难企业对接、促进融合业态与其他产业对接。

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    Abstract

    In the year of 2014,sports industry of Beijing overall trend showing huge development:the industrial scale and structure was further expanded or optimized,new formats are emerging continuously and trend towards integration,the international level was also further enhanced. The main feature of sports industry in Beijing is that events,funds and industrial bases have made remarkable effect in leading,pulling,and agglomerating the industry. In the marketization process,the proportion of sports services companies has risen,in which domestic-funded companies still dominate and private sector increase;the market-oriented reform of the three big balls(football,basketball and volleyball)made an outstanding achievement in professional sports. While,the main problems were that:the sports fitness and leisure industry was less developed,the broadcast market was stayed,the capital market was in a low degree,and the internationalization was not high enough. Therefore,it is suggested that guarantee the connection of sports resources and social capital,matching sports companies with consumer’s need,exert industrial policy influence on business difficulties,and joint the integrated formats with other industries.

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    作者简介
    杨铁黎:杨铁黎,博士,首都体育学院教授、博士生导师,中国市场学会常务理事、中国体育科学学会体育社会学分会常务理事、中国大学生体育学会高校战略研究工作委员会秘书长,研究方向为体育产业与市场营销。
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