Internet financial management is a new form of integrated operation of financial industry using Internet technology and information and communication technology. Internet financial management has the advantages of scale economy，the development of diversified business and reduction of the cost of enterprises. Of course，it has also brought new risks to the business individuals，but also put forward the requirements of reform to the regulatory system. This paper systematically reviews the definition，main characteristics，model and development practice of Internet financial comprehensive management，and puts forward the policy recommendations.