总报告分为四个部分。第一部分从政策、市场、产业、客户四个方面总结了2015年互联网医疗行业宏观形势;第二部分概括了2015年互联网医疗行业的发展现状,包括市场发展状况、互联网医疗用户情况、互联网医疗企业分布与类型、行业投融资情况,重点分析了市场竞争格局;第三部分总结归纳了各类互联网医疗模式的特点;第四部分对互联网医疗整体发展趋势进行了分析和展望。综合来看,2015年中国互联网医疗继续保持健康快速的发展态势,业务范围进一步扩展,产品与服务进一步趋向跨界融合,业务创新源源不断,细分领域的竞争开始变得激烈。随着市场规模的不断扩张以及商业模式的日益复杂化,互联网医疗势必将吸引监管、资本以及产业链相关方的越来越多的关注,行业将继续保持高速增长。
<<The report is divided into four parts. The first section summarizes the macroeconomic situation of Internet Healthcare in 2015 from the aspects of policies,market,industry, and customer. The second part presents the Internet Healthcare industry development status in 2015,including market development,user analysis,Internet Healthcare enterprise types and distribution,industry investment and financing situation,focus on market competition ;the third part summarizes the characteristics of various business model of Internet Healthcare;the fourth part discusses the overall development trend and future prospect of Internet Healthcare. Taken together,in 2015,China Internet Healthcare continues to maintain a rapid and healthy development,further expands its scope of business,products and services tends to further cross-border integrated,with continuous business innovation,competition in different segments becomes fiercer. With continuous market expansion,and increasing complexity of business models,Internet Healthcare is bound to attract more and more attention from government supervision,capital and industry chain stakeholders. The industry will continue to maintain it rapid growth.
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