早在2003年万达进军电影业起,就瞄准了电影产业链的终端市场。成立于2005年的万达院线,如今是国内“院线第一股”,票房收入连续多年位居行业首位,在终端市场逐步完善之时,电影上游产业成为万达影视的目标。2011年万达影视传媒有限公司成立,涉足影视投资、制作、发行、放映及后产品等全产业链业务,是《警察故事2013》《寻龙诀》等多部热门影片的出品方。万达影视主导投资设立的五洲电影发行公司在2015年以67。6亿元的发行票房荣登榜首。在扩张过程中,万达以投资、收购、自建院线等多种形式,上涉影片制作、发行的前端环节,下握院线、影院、周边产品等流通变现渠道,以此形成较为完备的影视产业生态体系,并试图打包捆绑形成排他性质的闭环运行机制,万达在影视产业的超速发展值得借鉴。
<<As early as 2003 when Wanda marched into the film industry,it aimed at the terminal market of the film industry chain. Established in 2005,Wanda cinema today is the most influential share of domestic cinema,with its box office income ranking the first in the industry for several consecutive years. With the gradual improvement of terminal market,the upstream film industry became the target of Wanda film. In 2011,Wanda Film and Television Media Co.,Ltd. was established,getting involved in the industry chain business of film investment,production,distribution and screening of products. It was the producer of several hot movies such as Police Story 2013 and The Ghouls. Wuzhou Film Distribution Company,mainly invested by Wanda Film and Television,topped the box office with a revenue of 6.76 billion in 2015. In the process of expansion,in forms of investment,acquisition and self-building theater chain,Wanda got involved in film production and front end of distribution in the upstream,while it held the circulation of cinemas,theaters,and other peripheral products in the downstream so as to form a relatively complete ecological system in film and television industry and try to form a closed loop of exclusiveness through packaging and binding. Wanda’s hypergrowth in film and television industry is worthy for reference.
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